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On February 1, 1960, four young black college students from North Carolina Agricultural and Technical State University, guided by the teachings of Dr. Martin Luther King, conducted a peaceful sit-in at a Woolworth lunch counter in Greensboro, North Carolina. They protested the general store’s use of a segregated lunch counter by taking their seats and politely asking for coffee and other services. They became known as the Greensboro Four. In the days that followed, students from nearby Bennett College for Women joined them. The students organized themselves in shifts, taking up seats at the counter, where they tried to study while others shouted words of encouragement or, more often, hate. No media was present on that first day but as news spread as the sit-in continued, it sparked more peaceful sit-ins across the state and the nation.
As college students returned home for summer, students from nearby Dudley High School took over the sit-in shifts. The students’ peaceful demonstrations lasted until July 25, 1960, when the Woolworth’s counter became integrated after the store suffered major economic losses due to the sit-in. The International Civil Rights Center and Museum both keeps alive the memory of that sit-in and advances the fight to continue to break down barriers. Most importantly, it reminds us that young people are instrumental in the process of making a change.
What to expect
With a mission to preserve and advance, the Center serves as an archival, museum and teaching facility dedicated to the Civil Rights Movement and the pursuit of equality. The entire facility what was the Greensboro Woolworth store as it was at the beginning of the 20th century.
The permanent exhibits, organized by theme instead of chronology, are experienced through a continuously-led guided tour. As you join the tour, you continue on the loop until you reach the point where you joined. You’ll interact with the exhibits and have a led discussion that you could not have on your own without the guide.
The original Woolworth counter is certainly the main attraction. While you can no longer sit on the original stools for the sake of preservation, other memorabilia and exhibits show what it was like to live in the Jim Crow era South. A Green Book, a publication listing businesses where minorities could safely visit and recently featured in a movie of the same title, is on permanent display. The Hall of Shame features photographs of what was going on at the time. Parents of younger children will want to consider whether some of the photographs here, which have been blown up for a fuller effect, are appropriate for their kids.
At the end of my tour, I looked down at my watch and realized that nearly two hours had gone by. I can’t remember the last time that two hours went by so quickly, which is a testament to both how captivating the tour guides are and to how they pack so much information during the tour. True to online reviews, our tour guides Gabrielle and Sage were informative and truly passionate about the museum and the Movement. The museum highlights both the Civil Rights Movement within North Carolina and puts it in the context of other civil rights activities nationwide.
I’m honestly surprised that neither of my children’s schools planned a school trip here considering the distance and convenience: one hours’ travel on a major highway connecting them. I’m disappointed that this wasn’t a part of their curriculum. But conversations about race are always difficult, which is why this museum is such an important way to open the door to such discussions.
Don’t Miss
And Still I Rise! A tribute to artists and athletes who broke barriers and advanced the rights of others in an inspirational way. This movie is scheduled for special showings on Martin Luther King day at 12pm and 3pm.
Check the International Civil Rights Center & Museum website for up-to-date events.
Saturday Children’s Story Hour – 11am. Geared to children aged 5 to 12, a story is read by a volunteer followed by a led discussion. The story hour is free to all visitors and is part of the community outreach program.
Getting there
Located at 134 South Elm Street in downtown Greensboro, North Carolina, the combined center and museum is easy to find. You can’t miss the iconic Woolworth sign. Parking can be found on the street using metered parking or in the three nearby parking decks located at Greene Street (211 S. Greene Street), David Street (109 E. Market Street), or Elm-McGee (336 S. Elm Street). Each is within a two block distance. If you visit on Saturday, street parking is plentiful and the meters are free.
Know before you go
The museum is open Monday to Saturday, 10am to 6pm. The last guided tour begins at 4:30pm.
Museum admission falls into three price categories:
- Adults $12
- Students (13 through college ) and Seniors (65 & older) $10
- Youth (6-12) $8
- Children 5 and under are FREE
Please note that photos may not be taken inside the museum.
As the Martin Luther King Jr. holiday approaches on January 21st and continuing through February, Black History month, the International Civil Rights Center and Museum should be added to your list of must-see places.
Check out our other North Carolina blogs about great places to see like the Carolina Tiger Rescue or spending a Weekend Getaway in Concord, North Carolina.
Happy travels!
Annick, The Common Traveler
Very good piece of information written in a friendly manner. I get inspiration to write about little known historic places in India
I learnt so many new things after reading this post. Its always great to get insights about the civil rights movement. This museum is a must-visit from a historical point of view, yet i never knew about it till now
I never heard about this place before, so thank you for introducing me to the Greensboro Four. It seems like a fascinating place I would love to visit someday. It’s great to hear that the guides there are so engaging and knowledgeable too.
The guides were amazing!
I saw a documentary about these events quite recently on Swedish television. It was the first time I had ever heard of it, and I’m glad I did! Your post is very informative and well written, thanks!
This is such a timely post right before MLK day on Monday. I was a political science major in college and studied a lot on wars and ethnic/racial conflict, so this is right up my alley. It definitely sounds like the kind of place where you would need a guide, and it’s exciting to hear that the guides there are so engaging and knowledgeable. This is definitely somewhere I’d love to visit. Thank you for sharing about it and putting it on my radar.
A great addition to sites for history buffs.
Thank you for introducing me to the Greensboro Four. Sometimes we forget how lucky we are and how far we’ve come. They must have had a really hard time, lest we forget.
Very timely post considering the upcoming holiday. I LOVE the concept of a continuously-led tour, I don’t think I’ve ever done one but the it seems like it would be highly effective for both the museum staff (logistically speaking) and for visitors! Your experience here sounds similar to the one I had in the Anne Frank House in Amsterdam….could not believe that two hours had passed by the time I was done. Thank you for sharing! – Lauren
I’d never been on a tour like that but I think it would work at other places as well.
I have never heard about Greensboro Four. But it is interesting to know about it. I find museums very fascinating. This would be a great thing for me to check out. So much to learn about civil rights, truly.
Thank you for sharing the story. To be honest I had never heard of the Greensboro Four before. I would really like to visit. The pricing seems reasonable as well.
Wow, I’ve never heard about the Greensboro Four before. What a great example of how young people can enact positive change for the better. I’m just as shocked as you are that your local school didn’t take advantage of the center! But, like you said – race is a hard thing for a lot of people to talk about. But it does need to be discussed, especially nowadays.